E-SPORTS EXHIBITION

Usually, clients come to us for ad campaigns.
Qatar Museums came with a bigger challenge — to shape the content and creative direction for the world’s first global e-sports museum.

To take visitors on an epic journey through the past, present, and future of gaming, we created two original avatars — digital guides designed to lead millions through four immersive zones mapping the evolution of e-sports.

Launched in Paris and now based in Qatar, the museum is set to expand across three continents over the next five years — celebrating the culture, community, and artistry of gaming on a truly global stage.