ABANDONED
Supermarkets are full of “abandoned” products. Be it a carton of milk left in the beer fridge, a jar of mustard tossed among the oranges, or any other product cold-heartedly abandoned by a person who just decided that they don’t want it anymore.
This Valentine’s Day, we decided to let these products sing a song. To remind everyone who might be feeling a little lonely that, sooner or later, the right person will come.
We supported the TV spot with OOH.