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You know how it goes – you’re scrolling through a clothing website and suddenly a dress you simply have to have jumps out at you. Or you randomly see a vase that changes your idea of what a vase can be. Those are the rare and special moment when we fall in love with a product at first sight.

These moments are the reason eMAG has the function “Add to favorites” (and also for the moments when you just want to save something for later. Apart from a touching storyline, the ad also has a giant red heart in it, which is exactly as heavy as it looks.