Before the parliamentary elections in June 2021, we removed the clothes from our TV ad to make the point that on election day choosing your leaders is more important than choosing what to wear. Then we had an unprecedented third election for the year just a few months later in November.

This time Fashion Days – Bulgaria’s Largest Online Fashion Retailer – became the first brand in Bulgaria to use its ad to tell people not to buy its products on election day.

In other words, we didn’t make an ad for Fashion Days at all.
But we made an ad for the election by Fashion Days. 

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