THE IMPORTANT CHOICE

Ads for clothing retailers often show…clothing.
Fashion Days is not an exception.

But on Election Day 2020 we released a video in which every single item of clothing was hidden. We did it to pose a question – if you don’t let other people choose your clothes, why do you let them choose your future?

We also blurred out the clothes from the campaign visuals, to direct all the attention towards the main message: VOTE.

And while everyone was busy trying to convince everyone else who to vote for, the message to simply go out and vote broke through the noise.