START A NEW GAME

One in three children in Bulgaria fails basic PE standards.

Because instead of playing outside, they play on computers.

So, Decathlon Bulgaria teamed up with the most unexpected sports influencers — gaming streamers — to start a new kind of game: get kids ready for their sports exams.

Their channels swapped gaming content for running drills, agility tutorials, and sports challenges.

And when exam day came, the streamers showed up in person — to cheer the kids on and remind them that real games are just as fun.